Lamborghini recently filed trademarks for the names “Fenomeno” and “Armero,” signaling that new vehicles could soon join the legendary Italian marque’s portfolio. Discovered in recent filings with the European Union Intellectual Property Office (EUIPO), these trademarked names strongly suggest Lamborghini is preparing something special to expand or enhance its current offerings.
Fenomeno: Lamborghini’s Next Halo Supercar?
The name “FENOMENO,” Italian for “phenomenon,” hints at a performance model, fitting neatly into Lamborghini’s storied tradition of bold, aspirational names like Aventador, Huracán, and most recently, Revuelto. With Lamborghini already venturing into electrified territory via the hybridized Revuelto and the newly announced Temerario, a V8 hybrid supercar with an astonishing 920 horsepower, Fenomeno might represent a high-performance variant or special edition of the new Temerario.
Lamborghini has a long-standing tradition of introducing track-focused or commemorative editions shortly after debuting a new flagship, and the aggressive styling and name suggest something beyond a standard production model.
Armero: Lamborghini’s Next Bold Move into the SUV Market?
“ARMERO,” evoking the Spanish term for “armory,” suggests strength, durability, and protective qualities, traits that perfectly align with an SUV or a rugged off-road variant. Lamborghini’s move to trademark Armero could point toward an enhanced or off-road-focused variant of its best-selling SUV.
As automotive enthusiasts worldwide increasingly favor SUVs with genuine off-road capabilities, Lamborghini may see Armero as an opportunity to compete directly with premium rivals like the Porsche Cayenne Turbo GT or even more rugged competitors such as the Mercedes-AMG G-Class. Alternatively, Armero could signify a hybridized or fully electric Urus variant, aligning with the industry’s inevitable shift towards electrification.
Lamborghini’s Next Move
Whatever Lamborghini plans with these trademarks, we shouldn’t have to wait long to see exactly how these new names fit into Lamborghini’s ambitious roadmap.
